Toni & Guy

Toni Mascolo and brother Guy co-founded the first TONI&GUY salon in 1963 in Clapham, London, joined later by their two brothers Bruno and Anthony. By the late 1990s, the company had grown from a single salon to over 100 in 20 countries worldwide.

Driven by their philosophy of pushing the boundaries of hairdressing and delivering creativity, quality and consistency to every client, Toni and Guy Mascolo were amongst the first to begin the franchising boom, with the first franchised salon opening in Brighton in 1988.

TONI&GUY has remained at the forefront of the hairdressing industry, pioneering the professional hairdresser and exceeding all industry standards to make expertise available on a global scale.

TONI&GUY launches a global trend collection every year directed by its Global Creative Director Sacha Mascolo-Tarbuck and created by the International Artistic Team, which takes inspiration from international fashion collections and popular culture in forecasting trends that implement the whole industry.

TONI&GUY has long been renowned as an innovator within the hair industry, bridging the gap between high fashion and hairdressing. This is exemplified by the brand’s sponsorship of London Fashion Week and London Fashion Weekend, a partnership that began in September 2004. As the official sponsor of London Fashion Week, TONI&GUY creates the hair for over 80 designer catwalk shows each year, working with top designers including Giles Deacon, Todd Lynn, Jean-Pierre Braganza, Pam Hogg and Tata Naka.